Meet the Founder
Introvert turned top 5% sales rep. I've spent the last decade proving that predictable revenue is a system, not a personality trait. Now my team builds that system for founders.
Top 5%
One of the top performing reps out of a team of 20 at Hired, bringing in $500K ARR in a year.
11x
Grew Plasticity Labs from $100K to over $1.1M in annual recurring revenue in a year and a half.
$42K
In new monthly recurring revenue added for a single client by the outbound engine we built and run for them.
7 / week
Qualified meetings booked for clients on autopilot by our AI-optimized outbound systems.
The Story
In fact, to this day I would still classify myself as introverted. I was what some people would call a "nerd" growing up. I would have rather spent my time playing video games than playing sports, or reading books instead of making new friends. I enjoyed getting lost in my own world of imagination and wonder.
After graduating from university, I decided to take a massive step outside my comfort zone and chose a career path that forced me to be extroverted. This led me into the world of software sales.
The first company I joined was a small three-person SaaS start-up selling software that helped facility managers track the maintenance requirements of their buildings. In a full year there, my only success was closing a single deal worth a measly $10,000.
But I didn't give up there.
I got another chance to prove myself when I joined a software company called Plasticity Labs. We sold a platform that helped CEOs of small companies and HR managers at larger ones monitor the mental health of their employees. When I first joined, I was the only sales rep. Within a few months I was leading a team of three, and in a year and a half we grew Plasticity's revenue from $100,000 to over $1,100,000 in annual recurring revenue. Some personal highlights included working with Lululemon, the Bank of Georgia, and the Canadian Coast Guard.
I wanted to flesh out my sales abilities further, so I left my leadership role at Plasticity to join a San Francisco based startup called Hired. There I became one of the top performing representatives out of a team of 20, bringing in $500,000 in ARR in a year. Part of my role was training new hires for success in sales, and I loved watching my teammates get results with the strategies I taught them.
It was during this time that the idea for Growth Systems was born. Inspired by the success of my teams at Plasticity and Hired, I set out to help early stage founders land their first few clients and build their own predictable sales process. Eventually my time at Hired came to an end and I could focus on Growth Systems full time.
Growth Systems has grown up since then. Today we don't teach founders how to sell; we build and run the entire revenue engine for them. My team designs AI-optimized outbound systems that research prospects, personalize every message, and book qualified meetings on autopilot. The same strategies I proved at Plasticity and Hired, now systemized and working every day for our clients.
Why This Matters
During my time in the world of start-ups I've seen so many brilliant ideas fail simply because their founders didn't know how to sell. It can be difficult for founders to learn how to do this if they've never sold a product before. They don't have the time to learn this by themselves, and hiring a growth leader would be too expensive at this stage.
If they don't learn how to sell they will never get their business off the ground, and see their ideas come to fruition. They can't build a valuable product without the feedback that current customers provide. They won't be able to train a sales team if they don't already have a rinse and repeat process. They'll never be able to build effective marketing content without first understanding why their niche buys in the first place. Funding will continue to be elusive so long as they can't prove that they can consistently generate customers.
That's why Growth Systems is a done-for-you service. Founders shouldn't have to become sales experts before they're allowed to grow. Our systems handle the prospecting, the personalization, and the booking, so the founder only shows up for qualified conversations with people who already want to talk.
Let's Connect
Grab a time directly on my calendar below, or take a look at the results we deliver for clients.
Questions? Do you have questions about how I can help you achieve your goals or want more information on how we work with clients? No problem! Connect with me on LinkedIn.
